7 Ways to Use a “Buy One Get One Free Promo” to Attract New Customers

Welcome back to your favorite online marketplace blog. Today we’re going to discuss the Buy one get one free promo, what it is, and how you to can utilize it to bring in sales for your business.

We understand that business owners like you are always looking for ways to get more people to buy from their products and services.

One trick that works well is the Buy One Get One Free offer. It sounds simple, but if used rightly, it can make good impact in bringing in new customers and make your sales skyrocket.

In this blog post, we will explain what a Buy One Get One Free promo is, why it is important, and give useful tips to implement them rightly.

Note: As we progress in the article, we will be using “BOBO” and Buy one get one offer interchangeable.

What is Buy One Get One Free Promo?

Buy One Get One Free, also called BOGO, is one of the type of promo offers where a customer buys one item and gets another one for free. For example, if you run a bakery and a customer buys one meat pie, they get another meat pie free. The second item does not cost them anything.

This kind of offer makes people feel like they are getting extra value. It also encourages them to buy quickly before the offer ends.

How Buy one Get One Free Offer Benefits Business owners?

Buy one get one is popular because it helps business owners in many ways:

• Attracts Attention: People love free things. When they see “Buy One Get One Free”, they stop and look.
• Brings New Customers: Someone who has never tried your product may give it a chance because they’re getting double.
• Increases Sales Fast: Customers are likely to buy more during the promo.
• Moves Old Stock: You can use it to clear items that are not selling fast.
• Creates Word of Mouth: Happy customers may tell others about your offer.
• Makes Customers Come Back: If they enjoy what they got during the promo, they may return to buy again.

How To Use Buy One get One free Promo Effectively

In other to use the BOBO effectively for your business here are guides to take you through.

1. Choose the Right Product

Pick a product that customers already like or are curious to try. It should be something you are sure will impress them so they will want more later. For example, a restaurant can use BOGO on a new snack to make more people try it.

2. Target Audience

Understanding your target audience is key to making a “Buy One Get One Free” promo successful. It’s important to know who you’re trying to attract, you can shape the offer to match their interests and buying habits.

For example, if your business targets young adults, promoting the deal on social media with catchy headlines, graphics or short videos can catch their attention.

If you’re focusing on parents, showing how they can save money by buying for their kids and getting extras for free can work well. The language, timing, and products involved in the promo should fit your audience’s lifestyle.

Understanding your audience make them feel like the offer is made just for them.

3. Clear Communication

One important ingredient of advertising is communication, a clear communication helps customers understand your “Buy One Get One Free” promo without confusion.

Use simple words to explain how the offer works.

For example, say, “Buy one shirt, get one free” instead of using small print or tricky terms.

Make the message bold and visible on flyers, posters, or online ads. Give details like the promo dates, what items are included, and how many items they can buy.

It’s also important to put up a clear communication by having a good branding to help people differentiate your business offer from that of others.

4. Profit Margin check

Before running a “Buy One Get One Free” promo, it’s smart to check your profit margin. This means you need to know how much it costs you to sell each item and how much you earn from it.

If your profit on one item is high, giving away a second one might still leave you with some gain or help you break even.

But if your profit is too small, the promo could lead to a loss. To avoid problems, choose items where you can afford to give one for free. You can also use older stock or items that sell slowly. This way, the promo attracts new customers without hurting your business.

5. Set a Clear Time Limit

A buy one get one offer should not last forever. Make sure you choose a start and end date. This creates urgency. People will feel they must act fast before the promo ends.

For example: “Buy One Get One Free from Monday to Friday only.”

6. Promote the Offer

Promoting your “Buy One Get One Free” offer is what gets people to notice and act. You can’t just create the deal and expect people to come, you have to spread the word.

Use social media like Instagram, brand push websites, Facebook to share the promo with clear, quality pictures and short messages.

a clear MoMo offer with time limit countdown

Put up signs in your shop, on your website, and in busy places nearby. You can also run small online ads or send text messages and emails to your contact list.

The more people hear about the offer, the more likely they are to check it out.

7. Trigger Urgency

Creating urgency makes people act fast and perceived scarcity, When you add a time limit or limited stock to your “Buy One Get One Free” promo, it pushes new customers to take quick action.

An example is the MoMo promo above indicating the offer and time left, it makes people feel they might miss out if they wait. This feeling of urgency can bring in more first-time buyers who don’t want to lose a good deal.

It also helps reduce delay, as many people like to think before they buy. But with urgency, they are more likely to act now.

Mistakes to Avoid

To make sure your promo brings you more gains than losses, avoid these common mistakes:

• Making it too long : People won’t feel urgency.
• Choosing low-quality products: They won’t return.
• Not promoting it well: If they don’t hear about it, they won’t come.
• Not setting limits: Some customers may try to buy too much.

Conclusion

The Buy One Get One Free promo is simple but powerful. It can help you grow your business fast, attract new people, and boost your income if done rightly. Business owner can use it to give value, build trust, and keep customers coming back.

Just remember to plan well, promote smartly, and create urgency. With these tips, you can turn a small promo into big business success.