Hero Lager, a leading quality beer brand from the stable of International Breweries Plc, a proud part of the AB InBev family, has rewarded over 500 consumers with cash prizes worth over ninety million naira and gifts through its national consumer promo, tagged HEROnaires Mega Promo, which ran for three months.
The promo which began on Sunday, October 14th, 2018, one of the biggest ever giveaways by International Breweries, was aimed at rewarding consumers above the legal drinking age of 18 with N1 million weekly wins for 17 weeks. The promo also offered other consolation prizes including cash prizes of N50, 000 each to other winners.
Numerous winners from different walks of life and parts of the country were rewarded with various cash prizes, and many expressed joy and excitement over their good fortune. Speaking in Igbo, through a translator, Ugwuanyi Onyebuchi one of the N1 million winners said, “I am super excited and still cannot believe that I have won N1 million just like that? I heard that people have been winning but I never imagined I will be one of them. Thank you very much Hero Lager, Ndi Oh Mpa.”
Some of the weekly winners of N1 million were presented their dummy cheques at the Hero Music Extravaganza, another way by which the brand connected with its consumers this festive period. The fiesta held in cities like Onitsha, Enugu, Abuja and Calabar with impressive performances from popular Nigerian musicians like Omawunmi, Zoro, Rudeboy, Timaya, Duncan Mighty, Reekado Banks, Harrysong, Slow Dog, among others, who thrilled fans till the break of dawn.