8 Tips to Write a Strong Product Description in Online Listing

Have you ever wondered what a well crafted product description in online listing does?

It does great wonders!

If you sell items online, your product description is very important. It tells people what your item is, why they should buy it, and how it can help them.

It doesn’t just end there, how you write your products description shows how you the seller perceives your products online.

One of the mistakes businesses make when listing products online is a bad description, it can make people leave your page, never come back and have negative feelings about your business.A good one can bring more sales.

source: Locallogy

But don’t worry we always got your back, in this guide we will discuss what are products description, how they work and how powerful they are to your online listing.

How to Write a Perfect Product Description

Here are tips that works for writing product description in online listings.

1) Know Who You Are Talking To

This is the very first step, before you write anything ask yourself who is this product for? Are they students, parents, business people, or travelers? When you understand your buyers, you can write in a way that speaks to them.

For instance, a business that sells baby wears obviously have an audience different from that of a real estate company and have different tone when writing product descriptions.

The first speak to parents who little babies. An example is:
“These soft baby shoes keep your little one’s feet warm and safe all day.”

This detailed resource will help you even better when writing to the right audience.

video source: Google for creators

2) Use Simple and Clear Words

Don’t try to sound too smart. Use simple, clear words that everyone can understand. Avoid big words and long sentences. People want to know what your product does quickly and clearly.

When writing a product description for your online listing use clear and simple words, avoid using terminology and fancy vocabularies.

Try come clear and readable with values of your products.

Below are 2 examples of bad and good product description.

Bad example: “This innovative solution offers unparalleled ergonomic benefits.”
Good example: “This chair is comfortable and helps you sit without pain.”

So, it important to write clearly in simple words.

3) Tell the Benefits, Not Just the Features

Features tell what a product has. Benefits tell how it helps the buyer. Always focus on the benefits first.

For example :

Feature: “Made of 100% cotton.”
Benefit: “Soft and gentle on your skin all day.”

People care more about how your product will make their life easier, better, or happier.

4) Use Bullet Points for Easy Reading

Long paragraphs can be hard to read, especially on phones. Use bullet points to break things down.

Example:
This phone charger:

Charges your phone in under 1 hour

Works with Android and iPhone

Has a long-lasting cable

Is safe and heat-resistant

Bullet points help people scan your page quickly and get the main points fast.

5) Add Keywords That People Search For

Think about what words people type into Google or a shopping site when they are looking for your product. Add those words naturally into your description.

For example: If people search “affordable leather wallets,” add that in your text:
“This affordable leather wallet is perfect for daily use.”

Using the right Keywords helps your product appear when people search online.

6) Use Real Numbers and Facts

People like to see real proof. Use numbers, sizes, weights, or test results when you can.

Examples:

“Holds up to 10kg”

“Lasts for 12 hours on one charge”

“95% of users say it helps their sleep”

Facts help buyers trust you more. Don’t make up numbers be honest.

7) Create a Story Around Your Product

Sometimes, telling a short story helps people connect with your product. Talk about how it is made, who uses it, or what problem it solves.

Example:
“Tired of your phone dying during trips? This power bank is designed for travelers who need to stay connected anywhere.”

A story can create emotion and make people imagine how your product will help them.

8) End With a Call to Action

After reading your product description, what do you want the person to do? Tell them! This is called a “call to action.”

Examples:

“Order now while stock lasts.”

“Click ‘Add to Cart’ to get yours today.”

“Buy now and enjoy free shipping.”

This small step can make a big difference. Many people need that little push to take action.

In summary

Improving your product description in online listing is one of the best things you can do for your online business. You don’t need to be a great writer. Just focus on being clear, honest, and helpful.

When you follow these tips small changes in your words can improve your product description, you also help more people understand your product, and ultimately lead to more sales.

If you will like to showcase your products and services for free visit our classified listing site Nairapage.